Irakli Lobzhanidze
Irakli Lobzhanidze
CEO & Co-Founder
CEO & Co-Founder
Lasha delivers real results. He designed a website for our beauty brand that hit a 4.5% conversion rate - well above industry average. He’s talented, reliable, and incredibly easy to work with. One of the best designers we’ve partnered with. Highly recommend.
Lasha delivers real results. He designed a website for our beauty brand that hit a 4.5% conversion rate - well above industry average. He’s talented, reliable, and incredibly easy to work with. One of the best designers we’ve partnered with. Highly recommend.
4.5%
4.5%
Conversion rate after launch
Conversion rate after launch
34%
34%
Cart Abandonment Rate
Cart Abandonment Rate
About Project
About Project
When Ika, the founder of CheBeauty, came to me, he had everything in place - great products, a strong brand idea, and a clear target audience. What he needed was a website that could bring all of that to life - and turn curious visitors into confident buyers.
When Ika, the founder of CheBeauty, came to me, he had everything in place - great products, a strong brand idea, and a clear target audience. What he needed was a website that could bring all of that to life - and turn curious visitors into confident buyers.
While this case study highlights the product page I also handled everything else: homepage, collections page, about us, and all the key pages that shape the user journey.
While this case study highlights the product page I also handled everything else: homepage, collections page, about us, and all the key pages that shape the user journey.
This case study covers the thinking, the strategy, and all the little moves that made a big impact.
This case study covers the thinking, the strategy, and all the little moves that made a big impact.
Win or Lose in 5 Seconds
Win or Lose in 5 Seconds
In eCommerce, the hero section is a high-impact area that directly influences bounce rates and conversions. Within seconds, it must establish trust, highlight core benefits, and hook the visitor’s interest
In eCommerce, the hero section is a high-impact area that directly influences bounce rates and conversions. Within seconds, it must establish trust, highlight core benefits, and hook the visitor’s interest
Key Things I Improved
Key Things I Improved
Price Framing & Subscription Anchoring
A two-tab pricing layout lets users easily compare one-time and subscription options. Showing 30% off larger sizes and 20% off for subscriptions uses price anchoring to guide users toward better-value, repeat purchases. The 8 oz option is pre-selected to gently steer users toward a choice that increases AOV (Average Order Value). This setup uses the decoy effect to boost conversions while giving users a clear and flexible choice.
Trust & Assurances
Key Product Benefits
Price Framing & Subscription Anchoring
A two-tab pricing layout lets users easily compare one-time and subscription options. Showing 30% off larger sizes and 20% off for subscriptions uses price anchoring to guide users toward better-value, repeat purchases. The 8 oz option is pre-selected to gently steer users toward a choice that increases AOV (Average Order Value). This setup uses the decoy effect to boost conversions while giving users a clear and flexible choice.
Trust & Assurances
Key Product Benefits
Price Framing & Subscription Anchoring
A two-tab pricing layout lets users easily compare one-time and subscription options. Showing 30% off larger sizes and 20% off for subscriptions uses price anchoring to guide users toward better-value, repeat purchases. The 8 oz option is pre-selected to gently steer users toward a choice that increases AOV (Average Order Value). This setup uses the decoy effect to boost conversions while giving users a clear and flexible choice.
Trust & Assurances
Key Product Benefits
Turning Curiosity Into Confidence
Turning Curiosity Into Confidence
New visitors come with doubts: What’s in it? How do I use it? Will it actually work? These sections answers all of that upfront. By highlighting natural ingredients, showing how easy it is to use, and backing it up with real results, the design builds trust step by step.
New visitors come with doubts: What’s in it? How do I use it? Will it actually work? These sections answers all of that upfront. By highlighting natural ingredients, showing how easy it is to use, and backing it up with real results, the design builds trust step by step.
Key Things I Improved
Key Things I Improved
Ingredient Transparency
Chebeauty’s main advantage is its use of healthy, natural ingredients - something today’s shoppers actively look for. Highlighting key ingredients helps build trust and makes the product feel safe and effective. Studies show over 70% of beauty buyers prefer clean formulas, so showing this up front reduces doubts and increases the chance users will continue exploring or buy.
Clear Usage Instructions
Data-Driven Claims
Ingredient Transparency
Chebeauty’s main advantage is its use of healthy, natural ingredients - something today’s shoppers actively look for. Highlighting key ingredients helps build trust and makes the product feel safe and effective. Studies show over 70% of beauty buyers prefer clean formulas, so showing this up front reduces doubts and increases the chance users will continue exploring or buy.
Clear Usage Instructions
Data-Driven Claims
Ingredient Transparency
Chebeauty’s main advantage is its use of healthy, natural ingredients - something today’s shoppers actively look for. Highlighting key ingredients helps build trust and makes the product feel safe and effective. Studies show over 70% of beauty buyers prefer clean formulas, so showing this up front reduces doubts and increases the chance users will continue exploring or buy.
Clear Usage Instructions
Data-Driven Claims
Building Belief Through Proof
Building Belief Through Proof
Shoppers need more than claims - they need to see results and feel trust. I used social proof at multiple touchpoints: authentic reviews, before-and-after transformations, and influencer endorsements. Each element plays a role in reducing doubt, creating emotional connection, and reinforcing credibility.
Shoppers need more than claims - they need to see results and feel trust. I used social proof at multiple touchpoints: authentic reviews, before-and-after transformations, and influencer endorsements. Each element plays a role in reducing doubt, creating emotional connection, and reinforcing credibility.
Key Things I Improved
Key Things I Improved
Social Proof-Driven Review Section
This review section combines star ratings, real user photos, and personal stories to build trust fast. The clear 4.2/5 average and breakdown of all 431 reviews help shoppers feel confident. Featuring highlighted reviews with detailed narratives and star ratings provides emotional resonance. All this boosts shopper confidence and conversion likelihood.
Power of Before & After
Influencer Trust
Social Proof-Driven Review Section
This review section combines star ratings, real user photos, and personal stories to build trust fast. The clear 4.2/5 average and breakdown of all 431 reviews help shoppers feel confident. Featuring highlighted reviews with detailed narratives and star ratings provides emotional resonance. All this boosts shopper confidence and conversion likelihood.
Power of Before & After
Influencer Trust
Social Proof-Driven Review Section
This review section combines star ratings, real user photos, and personal stories to build trust fast. The clear 4.2/5 average and breakdown of all 431 reviews help shoppers feel confident. Featuring highlighted reviews with detailed narratives and star ratings provides emotional resonance. All this boosts shopper confidence and conversion likelihood.
Power of Before & After
Influencer Trust
Converting Moments in the Cart
Converting Moments in the Cart
The cart page isn’t just a holding area - it’s a powerful conversion tool. By combining real-time urgency, trust signals, and smart upsells, this design keeps users engaged and moving forward. These small, well-timed nudges reduce hesitation, increase AOV, and help turn consideration into confident action - all without leaving the checkout flow.
The cart page isn’t just a holding area - it’s a powerful conversion tool. By combining real-time urgency, trust signals, and smart upsells, this design keeps users engaged and moving forward. These small, well-timed nudges reduce hesitation, increase AOV, and help turn consideration into confident action - all without leaving the checkout flow.
Key Things I Improved
Key Things I Improved
From Empty Cart to Actionable Options
Instead of just saying “Your cart is empty,” the design shows top-selling products with direct “Add” buttons. This keeps users engaged and turns a drop-off moment into a chance to explore and shop. Trust signals like “Made in the USA” and “Money-Back Guarantee” are shown below to reduce hesitation and build confidence, even before users add anything.
In-Cart Upsell
Soft Urgency
Progress Bar Motivation
From Empty Cart to Actionable Options
Instead of just saying “Your cart is empty,” the design shows top-selling products with direct “Add” buttons. This keeps users engaged and turns a drop-off moment into a chance to explore and shop. Trust signals like “Made in the USA” and “Money-Back Guarantee” are shown below to reduce hesitation and build confidence, even before users add anything.
In-Cart Upsell
Soft Urgency
Progress Bar Motivation
From Empty Cart to Actionable Options
Instead of just saying “Your cart is empty,” the design shows top-selling products with direct “Add” buttons. This keeps users engaged and turns a drop-off moment into a chance to explore and shop. Trust signals like “Made in the USA” and “Money-Back Guarantee” are shown below to reduce hesitation and build confidence, even before users add anything.
In-Cart Upsell
Soft Urgency
Progress Bar Motivation
Conclusion
Conclusion
This project was a great example of what happens when the right process meets the right product. From strategy to execution, every page and every step of the funnel was built with clarity and conversion in mind. The results - 4.5% conversion rate and a 34% cart abandonment rate weren’t just the effect of a single page, but the outcome of a well-structured, end-to-end experience.
This project was a great example of what happens when the right process meets the right product. From strategy to execution, every page and every step of the funnel was built with clarity and conversion in mind. The results - 4.5% conversion rate and a 34% cart abandonment rate weren’t just the effect of a single page, but the outcome of a well-structured, end-to-end experience.
Clear communication, aligned goals, and a sharp focus on user behavior made the collaboration smooth and the outcome effective. It’s always rewarding when both the client and I are equally proud of the result.
Clear communication, aligned goals, and a sharp focus on user behavior made the collaboration smooth and the outcome effective. It’s always rewarding when both the client and I are equally proud of the result.
Words from the Client
Words from the Client
Lasha delivers real results. He designed a website for our beauty brand that hit a 4.5% conversion rate -well above industry average. He’s talented, reliable, and incredibly easy to work with. One of the best designers we’ve partnered with. Highly recommend.
Lasha delivers real results. He designed a website for our beauty brand that hit a 4.5% conversion rate -well above industry average. He’s talented, reliable, and incredibly easy to work with. One of the best designers we’ve partnered with. Highly recommend.
Irakli Lobzhanidze
CEO & Co-Founder
Irakli Lobzhanidze
CEO & Co-Founder
