Dimitry Kim
Dimitry Kim
CEO & Co-Founder
CEO & Co-Founder
"Lasha delivered exactly what we needed. After implementing his design, our conversion rate increased noticeably. His strategic approach and focus on results made a clear impact on our sales performance."
"Lasha delivered exactly what we needed. After implementing his design, our conversion rate increased noticeably. His strategic approach and focus on results made a clear impact on our sales performance."
+142%
+142%
Increase in conversion rate after redesign
Increase in conversion rate after redesign
$500K+
$500K+
Additional revenue generated after redesign
Additional revenue generated after redesign
About Project
About Project
When the CloudPillow team reached out to me, they had a clear goal but a major challenge: plenty of traffic, but not enough sales. Their product was high quality, their ads were driving visitors, but something was missing - their website wasn’t converting.
When the CloudPillow team reached out to me, they had a clear goal but a major challenge: plenty of traffic, but not enough sales. Their product was high quality, their ads were driving visitors, but something was missing - their website wasn’t converting.
They told me, “People love the product once they try it, but too many visitors leave without buying. We need to fix that.”
They told me, “People love the product once they try it, but too many visitors leave without buying. We need to fix that.”
That’s where I came in. Instead of just making the page “look better,” I focused on what actually moves people to buy - building trust, simplifying the decision-making process, and strategically guiding users toward the purchase. This case study breaks down exactly how I transformed their product page into a conversion-optimized sales machine, ensuring that more visitors became paying customers.
That’s where I came in. Instead of just making the page “look better,” I focused on what actually moves people to buy - building trust, simplifying the decision-making process, and strategically guiding users toward the purchase. This case study breaks down exactly how I transformed their product page into a conversion-optimized sales machine, ensuring that more visitors became paying customers.
First Impressions That Convert
First Impressions That Convert
The hero section is one of the most critical part of any landing or product page - it’s the first thing visitors see and often determines whether they’ll stay or leave. Within just a few seconds, it must communicate value, create trust, and spark interest. In eCommerce, where attention spans are short and competition is high, the hero section plays a key role in driving conversion rates.
The hero section is one of the most critical part of any landing or product page - it’s the first thing visitors see and often determines whether they’ll stay or leave. Within just a few seconds, it must communicate value, create trust, and spark interest. In eCommerce, where attention spans are short and competition is high, the hero section plays a key role in driving conversion rates.
Key Things I Improved
Key Things I Improved
Lifestyle Imagery in Context
Real-life lifestyle photos were integrated to show the pillow in actual use scenarios - sleeping, hugging, and unboxing. This strengthens the user's emotional bond and makes it easier for them to picture themselves using the product. These types of visuals can increase trust and reduce uncertainty.
Benefit-Oriented Bullet Points
Pre-Determined Offers
Trust & Credibility
Lifestyle Imagery in Context
Real-life lifestyle photos were integrated to show the pillow in actual use scenarios - sleeping, hugging, and unboxing. This strengthens the user's emotional bond and makes it easier for them to picture themselves using the product. These types of visuals can increase trust and reduce uncertainty.
Benefit-Oriented Bullet Points
Pre-Determined Offers
Trust & Credibility
Lifestyle Imagery in Context
Real-life lifestyle photos were integrated to show the pillow in actual use scenarios - sleeping, hugging, and unboxing. This strengthens the user's emotional bond and makes it easier for them to picture themselves using the product. These types of visuals can increase trust and reduce uncertainty.
Benefit-Oriented Bullet Points
Pre-Determined Offers
Trust & Credibility
From Questions to Confidence
From Questions to Confidence
Every customer standing at the edge of a purchase silently asks themselves the same questions: “Is this worth it? Will this actually work for me?” These sections turn hesitation into confidence by addressing those questions head-on. I don’t just describe the product - I help customers feel certain enough to say, “Yes, this is the one.”
Every customer standing at the edge of a purchase silently asks themselves the same questions: “Is this worth it? Will this actually work for me?” These sections turn hesitation into confidence by addressing those questions head-on. I don’t just describe the product - I help customers feel certain enough to say, “Yes, this is the one.”
Key Things I Improved
Key Things I Improved
Why Cloudpillow?
By addressing common sleep problems and presenting Cloudpillow as a necessary solution, this section successfully highlights the product's special advantages. Text and an accompanying animation that visually supports the message make up each section. All together, they build trust and convince users that Cloudpillow will provide them with unparalleled sleep quality.
Comparison with Current Pillow
Detailed Product Information
Why Cloudpillow?
By addressing common sleep problems and presenting Cloudpillow as a necessary solution, this section successfully highlights the product's special advantages. Text and an accompanying animation that visually supports the message make up each section. All together, they build trust and convince users that Cloudpillow will provide them with unparalleled sleep quality.
Comparison with Current Pillow
Detailed Product Information
Why Cloudpillow?
By addressing common sleep problems and presenting Cloudpillow as a necessary solution, this section successfully highlights the product's special advantages. Text and an accompanying animation that visually supports the message make up each section. All together, they build trust and convince users that Cloudpillow will provide them with unparalleled sleep quality.
Comparison with Current Pillow
Detailed Product Information
Proof Over Promises
Proof Over Promises
No one buys blind. They want proof. Real feedback, real results, and real people make your product believable. Add trust-building details - like guarantees or transparent policies - and you’ve got a winning combo. That’s what moves them from “maybe” to “I need this.”
No one buys blind. They want proof. Real feedback, real results, and real people make your product believable. Add trust-building details - like guarantees or transparent policies - and you’ve got a winning combo. That’s what moves them from “maybe” to “I need this.”
Key Things I Improved
Key Things I Improved
Social Proof
I designed review sections to build trust and reduce hesitation by showcasing real customer feedback with photos and videos. Social proof is crucial for conversion, especially for comfort-based products like pillows. Highlighting both positive and critical reviews adds credibility, while visuals help customers imagine the product in their own space.
Trust-Building Assurances
Social Proof
I designed review sections to build trust and reduce hesitation by showcasing real customer feedback with photos and videos. Social proof is crucial for conversion, especially for comfort-based products like pillows. Highlighting both positive and critical reviews adds credibility, while visuals help customers imagine the product in their own space.
Trust-Building Assurances
Social Proof
I designed review sections to build trust and reduce hesitation by showcasing real customer feedback with photos and videos. Social proof is crucial for conversion, especially for comfort-based products like pillows. Highlighting both positive and critical reviews adds credibility, while visuals help customers imagine the product in their own space.
Trust-Building Assurances
Conclusion
Conclusion
Working on this project was both exciting and rewarding. It sparked a flood of creative ideas - some from me, some from the client - and together, through a seamless and open collaboration, we brought them to life. The result? A +142% increase in conversion rate and over $500K in additional revenue, achieved in just a short period after launch. Both the client and I were genuinely thrilled with the outcome.
Working on this project was both exciting and rewarding. It sparked a flood of creative ideas - some from me, some from the client - and together, through a seamless and open collaboration, we brought them to life. The result? A +142% increase in conversion rate and over $500K in additional revenue, achieved in just a short period after launch. Both the client and I were genuinely thrilled with the outcome.
But we’re not stopping here - we’re already planning new iterations and fresh ideas to test. This project proved that when strategy, design, and close teamwork come together, real business impact follows - fast.
But we’re not stopping here - we’re already planning new iterations and fresh ideas to test. This project proved that when strategy, design, and close teamwork come together, real business impact follows - fast.
